get groceries delivered
The frenzy of online shopping is on the Visor. Consumers are online ordering for their whole needs, but some of their needs were supposed to be untouched by this online market. Buying groceries online is one of those needs that may still surprising news for after you heard this huge number of consumers go online, even for groceries.
A recent study by Gomez Inc., a leading body for measuring the line quality, reveals several interesting facts about the online grocery buying trends of consumers.
The study examines Internet grocery cart trends of more than 8,000 Internet users and found several answers positive about their online grocery purchasing choices.
The results of the study indicates that nearly 11 percent of Internet users surveyed fall into the category defined as buyers online grocery consumers who purchased groceries online during the three months. In addition, 11 percent are deserters, defined as users who have purchased groceries online in the past, but have not done over the last three months, and 78 percent are Offline Buyers who have never purchased groceries online.
Some of the motivating factors that drive consumer purchases are related to convenience, as the opportunity to shop from home, have products delivered, or shop at any time during the day. The study also found that lower prices and wider product assortments are not key motivators for online shoppers food.
As consumers demand an integrated experience while grocery shopping online online sales have this existing product range will be more conscious to make better relationships with their customers, a Further study adds.
The study also highlights consumer behavior on the type of products purchased. The repetitive buying groceries seems to be a key driver of online grocery buying. Sixty-eight percent of online shoppers status Grocery as the types of food they buy online are the ones they buy regularly.
Obtain offers discount that usually come in the form of coupons is also another attractive factor that attracts consumers to shop online grocery. Cross-channel promotions are a great opportunity for branded manufacturers to strengthen relationships with consumers.
About the Author:
Amrendra Kr. Singh is an expert web writer and has been writing for different media. Right now he is associated with Twift.com which is an online shopping venture and has amazing product range on best rates. To view quality products in a wide range, you can feel free any time to click on http://twift.com.
Article Source: ArticlesBase.com – Trend of Buying Grocery Online
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