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The packaging industry remains in a state of flux of mergers, acquisitions and buyouts every week. However, new products and New players are emerging every day. Nevertheless, the packaging is virtually indestructible recession. In other words, a product needs a package to sell, then where would we be without it? Here are some important trends of 06 packages that can not be ignored by anyone who wants to sell its products.
Demographics Rule
If you're not on top of these trends, then you'd better start being. Who buys What is in a constant state of change. Many traders think it is acceptable to have a universal package that appeals to everyone. Wrong. Each target demographic has unique needs. Two demographic characteristics of hot packs include women and baby boomers.
Note: The baby-boomers first was 60 on 1/1/06. This means that the largest purchasing demographic can be uniquely identified by the product packaging. If you do not know or understand what they want, ask me about my Special Report Packaging products for boomers.
Health Prevails
Whatever their age, people are genuinely concerned about their health. They watch what they eat. The better job you do in educating the consumer, the more products you can sell. Consumers will increase their awareness of what happens in the products they use or they eat. An informed consumer is your best customer and packing its where it all begins.
Big Brother is Watching You
Yes, shades of 1984. With all the advances in smart packaging, manufacturers can not really say what you buy and where. This will increase with the advent new and innovative smart packaging applications. They ultimate goal will be to track every product from the manufacturer, the consumer and disposal. There is little interest around the  "cradle to grave" concept.
Convenience is king or queen
It is a matter of time or lack so. The more you can simplify consumers 'lives longer connect. Think of all categories of packaging that has developed around the concept. HMR-substitutes Home meal, Grab and Go, and RTE-ready to eat all categories will continue to improve our products and increase sales. Life is not easy to the majority of us so if you can not help through product packaging, step aside because companyA other products will.
One Big Happy Family
Globalization will continue unabated. Think not only of American consumers. Some of the most fascinating are not developed in the United States. Other innovations will be seen in emerging markets that are not necessarily in NA.
Focus on functionality
What can you do to me? Tell me why I should buy your product and what benefits I receive from the purchase. Do not hide. Seventy per cent of decisions purchases are made in store in 2.6 seconds. Make the point and persuade me to buy. Otherwise, I'll move my basket of dollars on a product that does.
DYI Body and Health
Consumers take responsibility for their own well-being. They assess well-being and care products body on deliverability benefits. People read the packages to become well informed on the value of the product.
Green and Greener
The environment is booming (and I do not mean global warming). The companies are building brands around the products environmentally friendly. Think Wal-Mart and the introduction of plastics made from corn in the production department. A major change in consumer acceptance can cause a landslide innovation of new products.
Off the Wall Opportunities
Category hot today could be tomorrow's losers. Trend Tracking is where the latest action comes from. Remember to find the latest trends and their impact on your business. If you do not market to women and the 50 + generation, you may be out of business soon.
Product safety is paramount
If you can not prove that your product is safe and has not been tampered with, look out. Just look at some recent examples: poisoned dog food and contaminated milk. Consumers are increasingly reluctant when the products come from and how they are of course the process manufacturing. Look for many innovations that prevent counterfeiting, tampering, contamination or degradation product.
Think Value VS Price
What this product will do for me? I'll pay more if it solves a problem. A survey commissioned by DuPont on behalf of Cryovac found that 72 percent of consumers in the United States are willing to pay more for packaging food and beverage that ensures freshness. Wow your product can move outside the enterprise commodity in haste.
Output Saturation and Overkill
As brands increasingly develop of brand extensions, they kill the category. Watch the growth of private label. Branded products will have to work harder to attract the attention of the consumer's. Advertising alone does not get the job done. The demand for private brands continue to grow at the expense of branded products.
Niche Please Me
There are many niche markets new and exciting waiting for your products. DonÂ't missed opportunities on the market to new consumers in unconventional ways. Last but not least donÂ't forget the Internet for you products. Remember packaging considerations for marketing online are different from traditional outlets.
So if you want to package products consumers will buy to keep that in mind and: Look outside your industry for innovative packaging ideas. Do not become so a "Industria" which give you targeted opportunities in other markets. Get grounded in consumer trends hot. It is not enough hype package. Deliver value in the form of benefits will draw consumers to buy your product. Keep abreast of the person who buys what and where and donÂ't rely on what worked in the past.
Want to know more about the role of packaging? Need to learn how to package products people will buy? Just starting a business that needs to package products? Need brainstorming about what packaging works in the current economy? Contact the #1 consumer product packaging expert by email at PackagingDiva@aol.com or by phone at 678-594-6872 for a free 15 minute consultation. Read other articles by the Packaging Diva @ http://packagingnewsyoucanuse.blogspot.com/
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